A Call to Action

DSA CEO Dave Grimaldi emphasises that with Delaware’s House Bill 162 pending Senate review, direct sellers in Delaware must act now. He urges direct-selling companies to: Who This Affects Grimaldi reminds that the impacted individuals aren’t passive victims—they’re entrepreneurs: caregivers, military spouses, retirees and flexible-income earners who rely on the opportunity to govern their own work. […]

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Herbalife’s Breakthrough in Aloe Vera Testing

Herbalife has developed a proprietary method for identifying and measuring aloins—chemical compounds such as aloin A, aloin B, and aloe-emodin—in aloe vera. This method has been officially certified by AOAC International, a globally recognised authority in analytical science. Why This Matters Method Details High-Level Quality Assurance

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What Is HB 162?

Delaware’s House Bill 162 is a proposed piece of legislation aimed at regulating multilevel distribution companies (network marketing businesses). The bill would require these companies to: Why It’s Controversial The bill has raised concerns within the direct selling industry. The Direct Selling Association (DSA) argues that the legislation is too broad and could harm ethical […]

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What is BE Pro?

BE Pro is an all-in-one, AI-powered coaching platform launched by BE Club (led by CEO Moyn Islam). It is designed to support both new and experienced affiliates by providing a 24/7 AI mentor that adapts to individual goals and progress in real time. Key Features and Structure Why It Matters BE Club’s Vision BE Club […]

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Direct Marketing: The Human Touch in a Digital World

The Human Touch in a Digital Age In today’s fast-paced digital life, marketing often feels cold and mechanical. With the internet bursting at the seams with ads and pop-ups, it’s tough for people to find what truly matters. Yet, there’s a beacon of hope in direct marketing, which focuses on real connections. Steve Jobs once […]

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Alejandro García Takes Helm as President

In a significant development for Ecuador’s direct selling industry, Alejandro García, General Manager of Ecuador for 4Life, has been named President of the Asociación Ecuatoriana de Venta Directa (AEVD) for the 2025–2027 term. Announced on May 27, 2025, by Business For Home, this appointment underscores García’s proven leadership and commitment to advancing the direct selling […]

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MLM Industry Leaders West and Lori Benson

In the fast-evolving world of network marketing, few names carry as much weight as West and Lori Benson. This dynamic couple from Texas has built a reputation as influential leaders in the multi-level marketing (MLM) industry, and their latest venture with Talk Fusion is generating significant buzz. According to a recent article on Business For […]

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One More International Review

Company Overview One More International, founded in 2014 in Istanbul, Turkey, is a network marketing company specializing in wellness products, health supplements, cosmetics, and pet products, utilizing innovative transdermal technology (TTS). Operating in over 100 countries, the company has corporate offices in Turkey, the Netherlands, Bulgaria, Azerbaijan, Kazakhstan, and Indonesia. Led by CEO Alper Volkan […]

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C1 Cruise Incentive Trip 2025 Summary and Q&A

C1, a leading influencer marketing company and prominent player in Web3 onboarding, hosted a luxury cruise incentive trip in April 2025 across the Mediterranean, with stops in Genoa, Marseille, and Barcelona. The event brought together top affiliates and partners for networking, recognition, and strategic updates. The cruise featured global business updates, leadership recognition, and Web3-focused […]

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Zinzino April 2025 Sales Report Summary and Q&A

Zinzino, a Scandinavian direct sales company specializing in test-based, personalized nutrition and scientific skincare, reported a 54% increase in group revenue for April 2025, reaching SEK 255.7 million compared to SEK 166.2 million the previous year. The company’s sales markets saw a 58% revenue growth, totaling SEK 249.5 million, while Faun Pharma’s external sales decreased […]

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