In a major milestone, doTERRA, the global leader in essential oils and wellness products, announced that it surpassed $2 billion in annual sales for 2024. This achievement was shared by CEO Kirk Jowers during the company’s “Jumpstart 2025” virtual event held on January 8, 2025. The company now serves over 10 million customers across more than 155 countries.

Global Expansion and Financial Strength

Founded in 2008 and headquartered in Pleasant Grove, Utah, doTERRA attributes its success to its distinctive Co-Impact Sourcing® model. This initiative partners with local growers in over 45 countries, promoting sustainable farming practices and creating economic opportunities in underserved communities. By 2018, this programme had already generated over 122,000 jobs globally.

In 2023, the company further expanded its international presence by launching operations in markets such as Chile, the United Arab Emirates, and El Salvador. doTERRA’s direct selling model, powered by over 3 million Wellness Advocates, remains central to its growth and distribution strategy.

Recognition and Awards

doTERRA’s dedication to quality and innovation earned it numerous accolades in 2024:

  • Global Makeup Awards: Gold awards for its Refreshing Body Wash, Serenity Stick® + Valerian, and the Roam® Diffuser.
  • Universal Beauty Awards: Gold award for Best Essential Oil Product with the Anti-Aging Moisturizer.
  • Titan Business Awards: Platinum for Team Builder of the Year and Gold for Sustainability Leader of the Year.

Sustainability and Social Impact

doTERRA’s Co-Impact Sourcing® model not only ensures the purity and potency of its essential oils but also reinforces its commitment to environmental sustainability and social responsibility. The company’s efforts were further recognised in 2024 with the SEAL Sustainable Innovation Award, underscoring its ethical sourcing practices and community-focused initiatives.

As the company looks ahead, doTERRA remains dedicated to empowering individuals and communities through wellness, sustainable growth, and meaningful economic development.

Q1: What significant financial milestone did doTERRA achieve in 2024?

A1: In 2024, doTERRA surpassed $2 billion in annual revenue, marking a major achievement in the company’s growth since its founding in 2008.

Q2: What is Co-Impact Sourcing®, and why is it important to doTERRA’s business model?

A2: Co-Impact Sourcing® is doTERRA’s unique sourcing model that partners with local farmers in over 45 countries. It ensures the ethical and sustainable production of essential oils while creating thousands of jobs and promoting community development around the world.

Q3: Which new international markets did doTERRA enter in 2023?

A3: In 2023, doTERRA expanded into Chile, the United Arab Emirates, and El Salvador, further strengthening its global presence.

Q4: What awards did doTERRA win in 2024?

A4: doTERRA received several awards in 2024, including gold and platinum honours from the Global Makeup Awards, Universal Beauty Awards, and Titan Business Awards. It was also recognised with the SEAL Sustainable Innovation Award for its environmental and ethical sourcing efforts.

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