The Good

1. AI-Driven Support for Direct Selling Enterprises

  • The launch of Onyx, an AI-powered startup, is set to assist enterprises in optimizing IT service expenditures.
  • This comes at a crucial time as businesses adjust to shifts in direct sales strategies by major corporations like Microsoft.
  • AI-driven solutions are becoming an essential tool for enhancing efficiency and cost reduction in the industry.

The Bad

1. Legal Pushback Against Direct-to-Consumer Models

  • Scout Motors, a subsidiary of Volkswagen Group, is facing a lawsuit from nearly two dozen VW and Audi dealers in Florida.
  • The dealers argue that Scout’s direct-to-consumer sales strategy violates state franchise laws.
  • The case highlights the growing tension between traditional dealership models and emerging direct sales approaches.

Industry Implications

  • The direct selling industry continues evolving with AI-driven advancements and new business models.
  • However, regulatory and legal hurdles remain a significant challenge as companies transition away from traditional third-party distribution models.

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