Introduction

Welcome to this week’s MLM Weekly Snapshot, where we explore the latest in multi-level marketing (MLM) and direct selling worldwide. As of April 7, 2025, the past two weeks (March 24–April 7) have highlighted the enduring strengths of these business models. From empowering individuals to boosting economies, direct selling and MLM continue to thrive globally. This edition focuses on the key positives driving the industry, showcasing their impact across diverse regions.

MLM Industry Highlights

The global reach of direct selling and MLM remains a powerful draw. Over the last two weeks, these models have likely reinforced their role as flexible, accessible income sources. In the U.S., where the market hit $65.2 billion in 2023, 6.2 million part-time sellers in 2022 exemplify how people worldwide use these opportunities to supplement earnings. With the global market projected to grow from $211.55 billion in 2023 to $328.26 billion by 2030 (a 6.4% CAGR), the past fortnight likely saw continued expansion, especially in emerging markets like India and Southeast Asia.

Positive Developments in MLM

Flexibility and Low Barriers to Entry
The past two weeks have likely seen individuals globally embrace the flexibility of direct selling and MLM—working on their terms, often remotely. This resonates in top markets like South Korea ($18.4 billion in 2022) and China ($15.8 billion). Meanwhile, low startup costs and turnkey solutions (e.g., product kits and training) have opened doors, particularly in developing regions, fueling entrepreneurial growth.

Empowerment and Scalable Earnings
Social empowerment shines through, with women (75% of U.S. sellers) leading the charge. In the last two weeks, success stories likely spread across social media, echoing in Latin America and Africa. Companies like Amway ($8.1 billion in 2022) and Natura & Co. ($6.91 billion) drive this trend. MLM’s multi-tiered structure also offers scalable income, with sellers earning from recruits’ sales—a dynamic boosted by digital tools, where 90% of top performers leverage social media for 45 times more opportunities.

Personalized Sales and Unique Offerings
Direct selling’s personal touch remains a strength. Over the past two weeks, brands like Herbalife and Mary Kay likely thrived by offering exclusive products through trusted distributors. In the U.S. ($40.5 billion in 2022 sales) and beyond, this cuts out retail middlemen, fostering loyalty and delivering tailored health and beauty solutions to a global audience.

Conclusion

As of April 7, 2025, the last two weeks have spotlighted the global positives of direct selling and MLM: flexibility, empowerment, scalability, and personalized sales. From Asia’s bustling markets to America’s established networks, these models continue to empower millions. With ongoing growth and digital momentum, the industry’s strengths are clear. Join us next week for more insights into this dynamic landscape.