The Good

Industry Leadership and Recognition

In leadership news, Michael Turner has been appointed as CEO and Steve Mitchell as COO of The Code, a network marketing startup. Additionally, Sven and Audrey Goebel have been recognized as top earners and recommended distributors for Zinzino, highlighting their significant contributions to the MLM industry.

Positive Industry Discussions in MLM

Industry leaders Robert Butwin and Peter Mingils, along with Chris Cortes, have been engaging in discussions highlighting positive aspects of MLM. Their conversations aim to shed light on success stories and best practices within the industry, fostering a more informed and optimistic perspective.

The Bad and the Ugly

Several companies are moving away from traditional MLM structures due to increased public scrutiny and evolving market dynamics. For instance, Bodi (formerly Beachbody) is shifting to an affiliate model where sellers retain all commissions they generate, eliminating the recruitment aspect. Similarly, Rodan + Fields and Seint have announced significant changes to their sales strategies, moving away from MLM frameworks.